Xiaohongshu Advertising
Xiaohongshu, also known as the “Chinese version of Instagram,” is a social and e-commerce platform founded in 2013, with investors including Alibaba and Tencent. Users can share photos, short videos, and combine video and live streaming features on Xiaohongshu. The platform presents information in a Pinterest-style layout and allows users to share product reviews and travel destination descriptions, known as “grass planting notes.”
Xiaohongshu’s target audience is the global Chinese-speaking community, with rapidly increasing users in Taiwan, Hong Kong, Singapore, and Malaysia. According to official data, Xiaohongshu has over 400 million registered users, with more than 80% being female, aged between 18 and 35. This large user base represents significant market potential and provides a broad marketing space for brands.
iBorn Media provides various Xiaohongshu Advertising services, including:
iBorn Media provides professional services to help you easily open an official Xiaohongshu account, allowing you to quickly enter the Chinese market. An official Xiaohongshu account offers merchants a platform to interact directly with users, where you can share brand stories, content, create business topics, and the latest promotional activities, thereby enhancing users’ understanding and trust in the brand.
Once verified as a professional account, brands can activate 聚光 (Spotlight), Xiaohongshu’s official advertising platform, unlocking data analytics, ad promotion, and advanced tools to optimize performance.
iBorn Media provides professional account management services, including creating fan pages, graphic design, page management, and developing advertising strategies. We offer the most comprehensive page management services to help you build your brand image.
iBorn Media offers In-Feed Banner placement services, creating comprehensive marketing plans to accurately deliver ads to target audiences, increasing user engagement and helping to increase brand awareness.
In-Search Ad is an ad specifically designed for Xiaohongshu’s search keywords. iBorn Media analyzes the search volume, competition level, and relevance of keywords for you, creating an effective keyword plan. This plan will target audiences with brand-related keywords, delivering ads precisely.
iBorn Media tailors content to your objectives and positioning, creating brand-consistent posts that increase appeal and engagement, adapted for Mainland audiences to deepen recall quickly.
We deeply analyze each post’s metrics—views, likes, saves, shares, comments, follows, read time, CTR—then run cross-sectional and time-series comparisons to iterate the content strategy and continuously improve performance.
Collaborating with KOLs/KOCs allows personalized product sharing through authentic notes, leveraging their loyal fan base to build user trust in the brand.
Through Xiaohongshu’s official platform — 蒲公英 (Pugongying), iBorn Media helps you identify the most suitable KOLs/KOCs. The platform’s robust backend enables precise filtering by follower count, engagement rate, region, identity, and keywords. We then manage outreach and content planning to ensure deeper connection with core audiences and maximize brand exposure.
Most users of Xiaohongshu are shopping and travel consumers, which highly aligns with your target customers. Based on user interest tags and search habits, you can precisely reach mainland consumers traveling to Hong Kong and Macau. Xiaohongshu’s KOCs (Key Opinion Consumers) and KOLs (Key Opinion Leaders) usually have high trust levels, and their recommendations can generate strong purchase motivations. The average interaction rate of Xiaohongshu users is over 10%, much higher than in-feed ads.
iBorn Media’s professional team offers Xiaohongshu advertising services to increase your ad reach. We will create suitable Xiaohongshu advertising plans for you, helping you precisely reach your target audience, enhance brand awareness, and improve conversion rates.