While you are looking for customers, do you know that they are also looking for you too?

Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.

See, search engine marketing (SEM) is absolutely crucial if you want to grow your business and let more people know about your brand. The world’s largest search engine, Google, is the most used internet platform in Hong Kong. As of last month, Google’s market share in Hong Kong has exceeded 80% in 2018. At the same time the other popular search engines such as Yahoo! and Baidu feature particular locations or trademarks, targeting specific groups of audience. In short, the search engine has the influence that will greatly enhance the value of search promotion and brand marketing of different businesses.

Search engine marketing is not just about increasing the exposure of your brand in the internet. Using relevant and high-intent keywords or keyword phrases are the vital factor to the success of the search ad campaign. Our professional team @iBorn Media customizes the most suitable keyword combinations for your brand to make sure your ad campaign performs well yet in a reasonable price!

We understand the value of promoting business via search engine ads. To stand out from the massive search results and attract potential customers to the website, contact us for SEM advice from our professional team now!