New Creator Accounts on Instagram for High-Profile Users
Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.
How to keep ahead of the competitive market? Here are 3 brand positioning strategies you need to know!
Brand positioning is how a company creates a unique image according to its market position and target customers in order to stand out from the competitors. The concept of branding position is no stranger to most of the companies, but then some market leaders have a really vague positioning in the business. Without a clear strategy, it is difficult for companies to survive in this competitive market. Here are the 3 major strategies to a successful brand positioning if you want to keep ahead in the market!
Facebook rolls out Music Stickers for Stories
If you are getting tired of the ordinary text or photo feeds on Facebook, then the new Music features are for you! Expanding Lip Sync, Facebook is now bringing Music Sticker on Stories, which will also soon be available on users’ profile.
圖片來源: Facebook
Facebook’s Rosetta AI can detect texts from images
With over 300 million images being uploaded on Facebook everyday, Facebook is now deploying a latest AI system, Rosetta, to read texts images in order to improve overall user experience on the platform.
圖片來源: Curata
How to develop a cost-effective advertising campaign?
In the era of advances in information technology, people are gradually shifting from using traditional media to online social media.
Why is a good advertising design crucial?
Admit it. We all have a poor ability to concentrate. According Akamai’s study, 25% of the internet users will leave the website if the page takes longer than 4 seconds to load. People simply don’t have extra patience to spare! If you want to get customers’ interest in an advertisement, you need an attractive design to grab their attention, and at the same time, communicate the brand message with them fast and accurately. This is how you stand out in the vast market online.
Using Search Engines to Market Your Business
Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.
3 Tips to Improve Your Facebook Fan Page’s Popularity
Marketing in a digital world nowadays is never easy. There are always new stuff coming up every minute on the internet. If your brand wants to gain exposure on the competitive market space on Facebook, here, we reveal 3 basic tips to improve your Facebook fan page’s popularity.
Facebook is acquiring Bloomsbury AI’s team for natural language tech
Misleading information and news are all over the social media nowadays. Facebook announced earlier that it has acquired Bloomsbury, an AI start-up based in London. This company has developed a leading expertise in natural language processing (NLP) and is using the technology in machine learning to understand and sort out the vast messages online.
Latest feed ranking criteria on Instagram
For the latest feed ranking criteria on Instagram, interest, recency and relationship are the main three factors to decide what each user will see on their Instagram. Each user will get a unique and personalized feed based on their past behaviours. It helps advertisers reach the target audience more effectively and optimize the value of each ad!