Read more about the article 【How does Carousel Ad generate conversion?】

【How does Carousel Ad generate conversion?】

According to a survey conducted by Facebook, the average conversion cost of carousel advertisements is 50% lower than that of a single picture, and the average cost per click (CPC) is 30% lower. Lately, more and more brands will place carousel ads on Facebook and Instagram, utilising a series of images to display their products, services or promotions. Yet, it doesn’t mean that you can achieve favourable results by placing random images. To create good results for your carousel ads, you are recommended to use unique and eye-catching ways to boost visibility and achieve your marketing goals. So, how do different brands use carousel ads to their advantages?

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Read more about the article [Why provide a free trial? Three major appealing points of free trial]

[Why provide a free trial? Three major appealing points of free trial]

Have you tried to be attracted by free products? Have you ever wondered why there are free trial products or services? In marketing, we often use free trial strategy to attract potential customers, especially for digital products or services. Take the audio-visual platform Netflix as an example: with its free trial strategy in marketing, Netflix once converted 80% of customers who enjoyed free services into paying customers. Why does the free trial make customers pay in the end? How can we play this strategy well?

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Read more about the article 【Idol of the new generation-Virtual Influencer】

【Idol of the new generation-Virtual Influencer】

Everyone pays attention to internet celebrities on social platforms, however, have you ever thought that the celebrities you follow may not be a real person? With the rise of social platforms, many brands utilise influencer marketing to increase their exposure. Meanwhile, as artificial intelligence (AI) becomes increasingly sophisticated, a new type of online marketing, virtual KOL, has risen rapidly. And its interaction and reach rate have surpassed real-person celebrities. Like a real star, virtual influencers have a crucial influence on Gen Z that cannot be ignored. For example, GU model Yu and virtual influencer Imma have reached hundreds thousands of fans on Instagram. In the following session, we will show you how these brands make use of virtual influencers to stand out in the market.

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Read more about the article 5 Points you should know about female consumer analysis

5 Points you should know about female consumer analysis

Gender, age and background are factors that influence consumers. In order to successfully attract target customers, it is necessary to understand the characteristics of our customers. The purchasing power of women has increased significantly over recent years, thus it is important to conduct an analysis on female consumers.

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Read more about the article Let’s investigate consuming habits of Generation Z

Let’s investigate consuming habits of Generation Z

Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. They are a young age-group who concern innovation and personalized experiences. For companies that want to keep up with the trends of the generation Z, you may refer to the following marketing strategies!

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Read more about the article Our youngest generation – Understand three characteristics of Generation Z

Our youngest generation – Understand three characteristics of Generation Z

I believe most of you familiar with the difference between the 80s, 90s, and 00s. How about the Generation X, Y, and Z? Each generation has its own unique quality, do you know the contrast between them? Researchers typically use the mid-1990s to mid-2000s as starting birth years of Generation Z. Let’s explore the characteristics of Generation Z!

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Read more about the article The Power of Story

The Power of Story

We started reading story books, listening to others stories and telling stories when we were small. There are different types of promotion strategies, storytelling is one of them. Stories can always evoke people’s emotions than facts, stories can also leave a deep impression in people’s minds.

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Read more about the article Three examples tell you how animation advertising helps improve brand image

Three examples tell you how animation advertising helps improve brand image

  • Post category:Branding

In recent years, many well-known companies have used animation advertising to promote their brands and products. The content of animation is modish and interesting, with high degree of freedom of creation and imagination, and the production cost is low, thus more and more companies choose to use animation advertising. How do companies use animation advertising to enhance their brand image? Let’s explore how the following three successful animation advertisements help companies enhance the publicity effect!

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最後一篇文章了！

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