【#4 Terms of SEM?】
Before formulating SEM strategies for your own company, you need to understand the different terms used in SEM, so that you can formulate strategies more carefully and multi-faceted.
【#3 What is SEM??】
SEM is a paid strategy to increase exposure? in SERP. A paid SEM strategy? included activities related to set up and improve advertisement. It is also included a budget for advertisement display. This strategy commonly call paid search or pay-per-click ad?️.
【#2 All about Search Engine! ?】
No matter which strategy you chose, the final goal is to gain exposure? in the Search Engine Result Page(SERP). Therefore, it is necessary to understand the mechanism of SERP.
【#1 Intro to Online Marketing?】
Are you going strike for your dream but cannot figure out a way to do? It is vital for you to understand online marketing strategies. Let have a look at two basic concepts before introducing online marketing strategies. Search Engine Optimization(SEO) and Search Engine Marketing(SEM). They both play an important role in online marketing. More understanding of these concepts, easier to tailormade the marketing strategies.
Voice Search – The Battle of Search Engine Marketing
Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.
Using Search Engines to Market Your Business
Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.