Using Stories as a Marketing Tool? Instagram Story Function Analysis!

Post published:24/09/2019
Post category:Social Media

Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the three platforms, it is believed that Instagram story performs the best with multiple functions available. According to January 2019 data, there were about 500 million active Instagram story users. Many users are super familiar with the function, yet they may not consider using this function to be their marketing tool to boost sales and brand awareness. What is the strength of Instagram story function?

3 types of AI that are relevant to marketing

Post published:09/07/2019
Post category:IT

It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.

XXL models define rules of their life. Live Marketing helps start-up companies generate revenue!

Post published:03/07/2019
Post category:Digital Marketing

With the increasing channels of live marketing, the start-up brand named “My Rules” made good use of the livestream function and had received enthusiastic response from consumers.

Live marketing springs up everywhere! 3 Tips using livestreams to generate greater profit!

Post published:25/06/2019
Post category:Digital Marketing

There are increased number of live marketing channels in the recent years. YouTube, Instagram and Facebook are some of the alternatives. Users with personal brands or online stores can use livestream through social media platforms. Live marketing helps audience understand different features of the product and the brand.

Learning from Pony Syndrome – How to choose a suitable Key Opinion Leader (KOL) for your brand? Learning from Pony Syndrome – How to choose a suitable Key Opinion Leader (KOL) for your brand?

Post published:18/06/2019
Post category:Digital Marketing

To be a successful KOL, you need to have an outstanding personal image and show your good understanding of a certain aspect in order to catch the audience’s attention. Talking about some popular beauty KOL, many of you will think of Pony, the well-known beauty blogger in South Korea.

How to become an outstanding KOL? Here are 3 tips for you!

Post published:13/06/2019
Post category:Social Media

No matter for Instagram or YouTube, various social platforms always recommend users some posts or videos according to users’ preferences, for example cooking, makeup, DIY and so on. Some of the posts are published by KOL (Key Opinion Leader).

Instagram founders say losing autonomy under Facebook leads to growth and success

Post published:19/03/2019
Post category:Social Media

Since Facebook acquired Instagram in 2012, Instagram has grown more powerful over the years and become one of the world’s largest social media networks with over 1 billion global active users. At SXSW conference last week, Instagram founders Kevin Systrom and Mike Krieger talked about the founding stories, market change for tech firms and the rise of Instagram after the acquisition.

New Creator Accounts on Instagram for High-Profile Users

Post published:20/12/2018
Post category:Social Media

Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.

圖片來源: Curata

How to develop a cost-effective advertising campaign?

Post published:01/09/2018
Post category:Digital Marketing

In the era of advances in information technology, people are gradually shifting from using traditional media to online social media.

Latest feed ranking criteria on Instagram

Post published:06/07/2018
Post category:Social Media

For the latest feed ranking criteria on Instagram, interest, recency and relationship are the main three factors to decide what each user will see on their Instagram. Each user will get a unique and personalized feed based on their past behaviours. It helps advertisers reach the target audience more effectively and optimize the value of each ad!

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.