【How does Carousel Ad generate conversion?】

Post published:21/03/2022
Post category:Digital Marketing

According to a survey conducted by Facebook, the average conversion cost of carousel advertisements is 50% lower than that of a single picture, and the average cost per click (CPC) is 30% lower. Lately, more and more brands will place carousel ads on Facebook and Instagram, utilising a series of images to display their products, services or promotions. Yet, it doesn’t mean that you can achieve favourable results by placing random images. To create good results for your carousel ads, you are recommended to use unique and eye-catching ways to boost visibility and achieve your marketing goals. So, how do different brands use carousel ads to their advantages?

【Idol of the new generation-Virtual Influencer】

Post published:12/04/2021
Post category:Digital Marketing

Everyone pays attention to internet celebrities on social platforms, however, have you ever thought that the celebrities you follow may not be a real person? With the rise of social platforms, many brands utilise influencer marketing to increase their exposure. Meanwhile, as artificial intelligence (AI) becomes increasingly sophisticated, a new type of online marketing, virtual KOL, has risen rapidly. And its interaction and reach rate have surpassed real-person celebrities. Like a real star, virtual influencers have a crucial influence on Gen Z that cannot be ignored. For example, GU model Yu and virtual influencer Imma have reached hundreds thousands of fans on Instagram. In the following session, we will show you how these brands make use of virtual influencers to stand out in the market.

Let’s investigate consuming habits of Generation Z

Post published:21/01/2020
Post category:Digital Marketing Trends

Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. They are a young age-group who concern innovation and personalized experiences. For companies that want to keep up with the trends of the generation Z, you may refer to the following marketing strategies!

Touching Your Heart – Microfilm Marketing

Post published:07/01/2020
Post category:Digital Marketing

Stories can always touch people’s hearts. Microfilm marketing is extremely popular these days. Many people love watching microfilm, but how does microfilm marketing work?

Our youngest generation – Understand three characteristics of Generation Z

Post published:26/11/2019
Post category:Digital Marketing Trends

I believe most of you familiar with the difference between the 80s, 90s, and 00s. How about the Generation X, Y, and Z? Each generation has its own unique quality, do you know the contrast between them? Researchers typically use the mid-1990s to mid-2000s as starting birth years of Generation Z. Let’s explore the characteristics of Generation Z!

The Power of Story

Post published:12/11/2019
Post category:Digital Marketing

We started reading story books, listening to others stories and telling stories when we were small. There are different types of promotion strategies, storytelling is one of them. Stories can always evoke people’s emotions than facts, stories can also leave a deep impression in people’s minds.

Y U No Use Memes for Marketing?

Post published:15/10/2019
Post category:Social Media

Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only want to catch up with their friends, but also want to read some hilarious post. Therefore, Memes become more popular on the Internet. Memes are usually some short texts, pictures or videos for humorous purpose. If Memes are used in a right way, it can be a special promotion scheme of your company.

#GUidol created a photo collection together with the Instagram users

Post published:09/10/2019
Post category:Brand Cases

There are multiple functions on Instagram, what worth to mention the hashtag function, brands are turning different hashtags into their own albums. When the Instagram users click into a hashtag, they see all relevant photos and videos. Some brands also hold some hashtag campaigns on Instagram, it is reported that activity-promoting advertisements that use hashtags draw a positive attitude toward advertising.

Instagram hashtag can be used in this way? The brands’ photo collection

Post published:02/10/2019
Post category:Social Media

Hashtag is one of the most popular social media culture and users’ habits nowadays, many social media users add hashtag when they post. Instagram hashtag function has become the album of different brands.

TechCrunch

“Nametag” makes following Instagram friends quick and simple!

Post published:28/09/2019
Post category:Social Media

Instagram introduced a new function, Nametag, that allows users to follow people easily. Similar function has already been available on other social media networks such as Snapchat’s QR Snapcode. Now Instagram users can enter and view others’ profile simply by scanning the Nametag with its in-app camera.

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.