Using Stories as a Marketing Tool? Instagram Story Function Analysis!

Post published:24/09/2019
Post category:Social Media

Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the three platforms, it is believed that Instagram story performs the best with multiple functions available. According to January 2019 data, there were about 500 million active Instagram story users. Many users are super familiar with the function, yet they may not consider using this function to be their marketing tool to boost sales and brand awareness. What is the strength of Instagram story function?

Difference between AR and VR! AR technology brings great advantages!

Post published:03/09/2019
Post category:IT

Most of us familiar with the words "Augmented reality", so how well do you know about it? Do you understand what is the difference between AR and VR? Let me simply tell you the answer!

With increasing level of information, how to choose the right cloud computing service?

Post published:29/08/2019
Post category:Digital Marketing

With increasing level of information in the society and economy, the demand for information services and cloud computing rise gradually. Cloud computing is the delivery of computing services, including servers, storage and databases etc, which help manage and store data on the network. Cloud computing helps run the infrastructure efficiently and scale or adjust as the business needs change. Cloud computing has several benefits, including security, reliability, performance, and speed. Let’s explore the following three companies which propose different cloud computing applications!

3 Examples Telling You How To Build Marketing Strategies By Big Data

Post published:20/08/2019
Post category:Digital Marketing

Nowadays, many companies are using big data to form their own marketing strategies. Through big data, companies can better understand the consumption pattern of the consumers, so as to build up different strategies for different groups of customers. This time, we will introduce 3 companies, which are using big data to improve their marketing strategies.

Generation of Big Data! Making Good Use of Big Data for Better Marketing Strategies!

Post published:13/08/2019
Post category:Digital Marketing

Many of us are familiar with the words ‘big data’, but how ‘big’ is ‘big data’? How do big data related to marketing? How should marketers handle big data?

Study examples and check out how Chatbot facilities customers!

Post published:08/08/2019
Post category:E-Commerce

Chatbot is widely used for various practical purposes, including customer service or information acquisition. Its 24 hours online customer service system can be used in dialog systems to response and provide automated services for customers. Chatbot not only save labour costs, but also facilitate our daily life and improve work efficiency. Let’s take a look at the following three examples, and understand more how Chatbot facilitates everyone's daily life!

Chatbot, a computer system you should never miss! Automated customer service brings great benefits!

Post published:16/07/2019
Post category:E-Commerce

Chatbot is widely used in different social media platform, such as Facebook Message helps users understand the information which is related to the brand or products. Chatbot is one of the applications of marketing tactics, it is a computer program and an artificial intelligence which conducts a conversation via auditory or textual methods. Chatbot is often designed to convincingly simulate how a human would behave as a conversational partner and used in dialog systems for various practical purposes including customer service or information acquisition. Chatbot not only save labour costs, but also enhance impression, reach and engagement.

Voice Search – The Battle of Search Engine Marketing

Post published:16/07/2019
Post category:Search Engine Marketing

Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.

3 types of AI that are relevant to marketing

Post published:09/07/2019
Post category:IT

It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.

XXL models define rules of their life. Live Marketing helps start-up companies generate revenue!

Post published:03/07/2019
Post category:Digital Marketing

With the increasing channels of live marketing, the start-up brand named “My Rules” made good use of the livestream function and had received enthusiastic response from consumers.

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.