圖片來源: Curata
How to develop a cost-effective advertising campaign?
In the era of advances in information technology, people are gradually shifting from using traditional media to online social media.
Why is a good advertising design crucial?
Admit it. We all have a poor ability to concentrate. According Akamai’s study, 25% of the internet users will leave the website if the page takes longer than 4 seconds to load. People simply don’t have extra patience to spare! If you want to get customers’ interest in an advertisement, you need an attractive design to grab their attention, and at the same time, communicate the brand message with them fast and accurately. This is how you stand out in the vast market online.
Using Search Engines to Market Your Business
Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.
Instagram is becoming new e-commerce platform
Starting today, hitting the little shopping bag tag in Instagram stories will lead you to more details on the product that caught your eye and how to get it. The shopping function is definitely a good news to both users and retailers. What’s more important is that the links to purchase are free for companies to use!
Banning facebook kills opportunities?
China never fades out from the business on Facebook despite the ban! The advertising opportunities have gone beyond the local market in China, it is targeting a wider scope for the international users on Facebook to enhance the business revenue. It is believed that system adjustments will be made on the platform to rejoin the enormous business in China!