With increasing level of information, how to choose the right cloud computing service?

Post published:29/08/2019
Post category:Digital Marketing

With increasing level of information in the society and economy, the demand for information services and cloud computing rise gradually. Cloud computing is the delivery of computing services, including servers, storage and databases etc, which help manage and store data on the network. Cloud computing helps run the infrastructure efficiently and scale or adjust as the business needs change. Cloud computing has several benefits, including security, reliability, performance, and speed. Let’s explore the following three companies which propose different cloud computing applications!

3 Examples Telling You How To Build Marketing Strategies By Big Data

Post published:20/08/2019
Post category:Digital Marketing

Nowadays, many companies are using big data to form their own marketing strategies. Through big data, companies can better understand the consumption pattern of the consumers, so as to build up different strategies for different groups of customers. This time, we will introduce 3 companies, which are using big data to improve their marketing strategies.

Generation of Big Data! Making Good Use of Big Data for Better Marketing Strategies!

Post published:13/08/2019
Post category:Digital Marketing

Many of us are familiar with the words ‘big data’, but how ‘big’ is ‘big data’? How do big data related to marketing? How should marketers handle big data?

Study examples and check out how Chatbot facilities customers!

Post published:08/08/2019
Post category:E-Commerce

Chatbot is widely used for various practical purposes, including customer service or information acquisition. Its 24 hours online customer service system can be used in dialog systems to response and provide automated services for customers. Chatbot not only save labour costs, but also facilitate our daily life and improve work efficiency. Let’s take a look at the following three examples, and understand more how Chatbot facilitates everyone's daily life!

Chatbot, a computer system you should never miss! Automated customer service brings great benefits!

Post published:16/07/2019
Post category:E-Commerce

Chatbot is widely used in different social media platform, such as Facebook Message helps users understand the information which is related to the brand or products. Chatbot is one of the applications of marketing tactics, it is a computer program and an artificial intelligence which conducts a conversation via auditory or textual methods. Chatbot is often designed to convincingly simulate how a human would behave as a conversational partner and used in dialog systems for various practical purposes including customer service or information acquisition. Chatbot not only save labour costs, but also enhance impression, reach and engagement.

3 types of AI that are relevant to marketing

Post published:09/07/2019
Post category:IT

It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.

Wanna outperform your peers? 3 tips for effective digital marketing!

Post published:20/02/2019
Post category:Digital Marketing

Digital marketing is getting more important these days. Print advertisement and television commercials remain, but they no longer prevail. Digital marketing will be the biggest trend, from multi-national corporations to small and medium enterprises. Therefore, if you want to survive in the fierce competition within the market, here are the 3 tips you should know!

New Creator Accounts on Instagram for High-Profile Users

Post published:20/12/2018
Post category:Social Media

Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.

How to keep ahead of the competitive market? Here are 3 brand positioning strategies you need to know!

Post published:29/11/2018
Post category:Digital Marketing

Brand positioning is how a company creates a unique image according to its market position and target customers in order to stand out from the competitors. The concept of branding position is no stranger to most of the companies, but then some market leaders have a really vague positioning in the business. Without a clear strategy, it is difficult for companies to survive in this competitive market. Here are the 3 major strategies to a successful brand positioning if you want to keep ahead in the market!

圖片來源: Facebook

Facebook’s Rosetta AI can detect texts from images

Post published:27/09/2018
Post category:Social Media

With over 300 million images being uploaded on Facebook everyday, Facebook is now deploying a latest AI system, Rosetta, to read texts images in order to improve overall user experience on the platform.

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.