[Why provide a free trial? Three major appealing points of free trial]

Post published:14/02/2022
Post category:Digital Marketing

Have you tried to be attracted by free products? Have you ever wondered why there are free trial products or services? In marketing, we often use free trial strategy to attract potential customers, especially for digital products or services. Take the audio-visual platform Netflix as an example: with its free trial strategy in marketing, Netflix once converted 80% of customers who enjoyed free services into paying customers. Why does the free trial make customers pay in the end? How can we play this strategy well?

Let’s investigate consuming habits of Generation Z

Post published:21/01/2020
Post category:Digital Marketing Trends

Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. They are a young age-group who concern innovation and personalized experiences. For companies that want to keep up with the trends of the generation Z, you may refer to the following marketing strategies!

Touching Your Heart – Microfilm Marketing

Post published:07/01/2020
Post category:Digital Marketing

Stories can always touch people’s hearts. Microfilm marketing is extremely popular these days. Many people love watching microfilm, but how does microfilm marketing work?

Our youngest generation – Understand three characteristics of Generation Z

Post published:26/11/2019
Post category:Digital Marketing Trends

I believe most of you familiar with the difference between the 80s, 90s, and 00s. How about the Generation X, Y, and Z? Each generation has its own unique quality, do you know the contrast between them? Researchers typically use the mid-1990s to mid-2000s as starting birth years of Generation Z. Let’s explore the characteristics of Generation Z!

The Power of Story

Post published:12/11/2019
Post category:Digital Marketing

We started reading story books, listening to others stories and telling stories when we were small. There are different types of promotion strategies, storytelling is one of them. Stories can always evoke people’s emotions than facts, stories can also leave a deep impression in people’s minds.

Y U No Use Memes for Marketing?

Post published:15/10/2019
Post category:Social Media

Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only want to catch up with their friends, but also want to read some hilarious post. Therefore, Memes become more popular on the Internet. Memes are usually some short texts, pictures or videos for humorous purpose. If Memes are used in a right way, it can be a special promotion scheme of your company.

#GUidol created a photo collection together with the Instagram users

Post published:09/10/2019
Post category:Brand Cases

There are multiple functions on Instagram, what worth to mention the hashtag function, brands are turning different hashtags into their own albums. When the Instagram users click into a hashtag, they see all relevant photos and videos. Some brands also hold some hashtag campaigns on Instagram, it is reported that activity-promoting advertisements that use hashtags draw a positive attitude toward advertising.

TechCrunch

“Nametag” makes following Instagram friends quick and simple!

Post published:28/09/2019
Post category:Social Media

Instagram introduced a new function, Nametag, that allows users to follow people easily. Similar function has already been available on other social media networks such as Snapchat’s QR Snapcode. Now Instagram users can enter and view others’ profile simply by scanning the Nametag with its in-app camera.

Using Stories as a Marketing Tool? Instagram Story Function Analysis!

Post published:24/09/2019
Post category:Social Media

Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the three platforms, it is believed that Instagram story performs the best with multiple functions available. According to January 2019 data, there were about 500 million active Instagram story users. Many users are super familiar with the function, yet they may not consider using this function to be their marketing tool to boost sales and brand awareness. What is the strength of Instagram story function?

Difference between AR and VR! AR technology brings great advantages!

Post published:03/09/2019
Post category:IT

Most of us familiar with the words "Augmented reality", so how well do you know about it? Do you understand what is the difference between AR and VR? Let me simply tell you the answer!

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.