How to keep ahead of the competitive market? Here are 3 brand positioning strategies you need to know!

Post published:29/11/2018
Post category:Digital Marketing

Brand positioning is how a company creates a unique image according to its market position and target customers in order to stand out from the competitors. The concept of branding position is no stranger to most of the companies, but then some market leaders have a really vague positioning in the business. Without a clear strategy, it is difficult for companies to survive in this competitive market. Here are the 3 major strategies to a successful brand positioning if you want to keep ahead in the market!

圖片來源: Facebook

Facebook’s Rosetta AI can detect texts from images

Post published:27/09/2018
Post category:Social Media

With over 300 million images being uploaded on Facebook everyday, Facebook is now deploying a latest AI system, Rosetta, to read texts images in order to improve overall user experience on the platform.

圖片來源: Curata

How to develop a cost-effective advertising campaign?

Post published:01/09/2018
Post category:Digital Marketing

In the era of advances in information technology, people are gradually shifting from using traditional media to online social media.

Why is a good advertising design crucial?

Post published:10/08/2018
Post category:Design

Admit it. We all have a poor ability to concentrate. According Akamai’s study, 25% of the internet users will leave the website if the page takes longer than 4 seconds to load. People simply don’t have extra patience to spare! If you want to get customers’ interest in an advertisement, you need an attractive design to grab their attention, and at the same time, communicate the brand message with them fast and accurately. This is how you stand out in the vast market online.

Using Search Engines to Market Your Business

Post published:03/08/2018
Post category:Search Engine Marketing

Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.

3 Tips to Improve Your Facebook Fan Page’s Popularity

Post published:31/07/2018
Post category:Social Media

Marketing in a digital world nowadays is never easy. There are always new stuff coming up every minute on the internet. If your brand wants to gain exposure on the competitive market space on Facebook, here, we reveal 3 basic tips to improve your Facebook fan page’s popularity.

Facebook is acquiring Bloomsbury AI’s team for natural language tech

Post published:12/07/2018
Post category:Social Media

Misleading information and news are all over the social media nowadays. Facebook announced earlier that it has acquired Bloomsbury, an AI start-up based in London. This company has developed a leading expertise in natural language processing (NLP) and is using the technology in machine learning to understand and sort out the vast messages online.

Facebook’s Online Recharge Payment in Asian countries

Post published:06/07/2018
Post category:Social Media

Have you found any goodies on Facebook Marketplace? Recently Facebook is working on developing an online recharge payment method on its platform in Asian countries. If this really works, it will definitely elevate the whole purchase system between users!

Instagram is becoming new e-commerce platform

Post published:05/07/2018
Post category:Social Media

Starting today, hitting the little shopping bag tag in Instagram stories will lead you to more details on the product that caught your eye and how to get it. The shopping function is definitely a good news to both users and retailers. What’s more important is that the links to purchase are free for companies to use!

You can now purchase tickets directly within Snapchat!!

Post published:05/07/2018
Post category:Social Media

Snapchat is collaborating with SeatGeek to allow users to purchase sports and music events ticket directly within the app. The innovative function encourages users to purchase ticket of events that interest them while scrolling through the Snapchat stories. It will as well (definitely) facilitates the interactions between the show team and users!

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.