Snapchat is one of the most popular social media platforms among young people aged between 13 and 25. Although it seems Snapchat is not as a good marketing platform as other social networking sites like Facebook and Instagram, the feature of focusing on using photos or videos with short captions starts a new chapter in marketing.
Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.
It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.
With the increasing channels of live marketing, the start-up brand named “My Rules” made good use of the livestream function and had received enthusiastic response from consumers.
There are increased number of live marketing channels in the recent years. YouTube, Instagram and Facebook are some of the alternatives. Users with personal brands or online stores can use livestream through social media platforms. Live marketing helps audience understand different features of the product and the brand.
To be a successful KOL, you need to have an outstanding personal image and show your good understanding of a certain aspect in order to catch the audience’s attention. Talking about some popular beauty KOL, many of you will think of Pony, the well-known beauty blogger in South Korea.
No matter for Instagram or YouTube, various social platforms always recommend users some posts or videos according to users’ preferences, for example cooking, makeup, DIY and so on. Some of the posts are published by KOL (Key Opinion Leader).
Since Facebook acquired Instagram in 2012, Instagram has grown more powerful over the years and become one of the world’s largest social media networks with over 1 billion global active users. At SXSW conference last week, Instagram founders Kevin Systrom and Mike Krieger talked about the founding stories, market change for tech firms and the rise of Instagram after the acquisition.
Digital marketing is getting more important these days. Print advertisement and television commercials remain, but they no longer prevail. Digital marketing will be the biggest trend, from multi-national corporations to small and medium enterprises. Therefore, if you want to survive in the fierce competition within the market, here are the 3 tips you should know!
Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.