Gender, age and background are factors that influence consumers. In order to successfully attract target customers, it is necessary to understand the characteristics of our customers. The purchasing power of women has increased significantly over recent years, thus it is important to conduct an analysis on female consumers.
Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. They are a young age-group who concern innovation and personalized experiences. For companies that want to keep up with the trends of the generation Z, you may refer to the following marketing strategies!
Stories can always touch people’s hearts. Microfilm marketing is extremely popular these days. Many people love watching microfilm, but how does microfilm marketing work?
I believe most of you familiar with the difference between the 80s, 90s, and 00s. How about the Generation X, Y, and Z? Each generation has its own unique quality, do you know the contrast between them? Researchers typically use the mid-1990s to mid-2000s as starting birth years of Generation Z. Let’s explore the characteristics of Generation Z!
We started reading story books, listening to others stories and telling stories when we were small. There are different types of promotion strategies, storytelling is one of them. Stories can always evoke people’s emotions than facts, stories can also leave a deep impression in people’s minds.
Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only want to catch up with their friends, but also want to read some hilarious post. Therefore, Memes become more popular on the Internet. Memes are usually some short texts, pictures or videos for humorous purpose. If Memes are used in a right way, it can be a special promotion scheme of your company.
There are multiple functions on Instagram, what worth to mention the hashtag function, brands are turning different hashtags into their own albums. When the Instagram users click into a hashtag, they see all relevant photos and videos. Some brands also hold some hashtag campaigns on Instagram, it is reported that activity-promoting advertisements that use hashtags draw a positive attitude toward advertising.
Hashtag is one of the most popular social media culture and users’ habits nowadays, many social media users add hashtag when they post. Instagram hashtag function has become the album of different brands.
Instagram introduced a new function, Nametag, that allows users to follow people easily. Similar function has already been available on other social media networks such as Snapchat’s QR Snapcode. Now Instagram users can enter and view others’ profile simply by scanning the Nametag with its in-app camera.
Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the three platforms, it is believed that Instagram story performs the best with multiple functions available. According to January 2019 data, there were about 500 million active Instagram story users. Many users are super familiar with the function, yet they may not consider using this function to be their marketing tool to boost sales and brand awareness. What is the strength of Instagram story function?