Gender, age and background are factors that influence consumers. In order to successfully attract target customers, it is necessary to understand the characteristics of our customers. The purchasing power of women has increased significantly over recent years, thus it is important to conduct an analysis on female consumers.
Generation Z was born in the era of thriving technology, they had a close relationship and dependence with the development of technology. They are a young age-group who concern innovation and personalized experiences. For companies that want to keep up with the trends of the generation Z, you may refer to the following marketing strategies!
Stories can always touch people’s hearts. Microfilm marketing is extremely popular these days. Many people love watching microfilm, but how does microfilm marketing work?
I believe most of you familiar with the difference between the 80s, 90s, and 00s. How about the Generation X, Y, and Z? Each generation has its own unique quality, do you know the contrast between them? Researchers typically use the mid-1990s to mid-2000s as starting birth years of Generation Z. Let’s explore the characteristics of Generation Z!
We started reading story books, listening to others stories and telling stories when we were small. There are different types of promotion strategies, storytelling is one of them. Stories can always evoke people’s emotions than facts, stories can also leave a deep impression in people’s minds.
In recent years, many well-known companies have used animation advertising to promote their brands and products. The content of animation is modish and interesting, with high degree of freedom of creation and imagination, and the production cost is low, thus more and more companies choose to use animation advertising. How do companies use animation advertising to enhance their brand image? Let’s explore how the following three successful animation advertisements help companies enhance the publicity effect!
I believe that most of you is familiar with this classic animated character of Demae Iccho! Over the recent years, more companies have used animation advertising to promote their brands and products. Animation advertisements are created by animation with commercial and promotional elements. The content of animation advertisements are interesting, not only loved by all age-ranges, but also help enhance the publicity effect and attract consumers to purchase. Let's discuss reasons why animation advertisements succeed!
Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only want to catch up with their friends, but also want to read some hilarious post. Therefore, Memes become more popular on the Internet. Memes are usually some short texts, pictures or videos for humorous purpose. If Memes are used in a right way, it can be a special promotion scheme of your company.
There are multiple functions on Instagram, what worth to mention the hashtag function, brands are turning different hashtags into their own albums. When the Instagram users click into a hashtag, they see all relevant photos and videos. Some brands also hold some hashtag campaigns on Instagram, it is reported that activity-promoting advertisements that use hashtags draw a positive attitude toward advertising.
Hashtag is one of the most popular social media culture and users’ habits nowadays, many social media users add hashtag when they post. Instagram hashtag function has become the album of different brands.