Nowadays, many companies are using big data to form their own marketing strategies. Through big data, companies can better understand the consumption pattern of the consumers, so as to build up different strategies for different groups of customers. This time, we will introduce 3 companies, which are using big data to improve their marketing strategies.

Many of us are familiar with the words ‘big data’, but how ‘big’ is ‘big data’? How do big data related to marketing? How should marketers handle big data?