【Idol of the new generation-Virtual Influencer】

Post published:12/04/2021
Post category:Digital Marketing

Everyone pays attention to internet celebrities on social platforms, however, have you ever thought that the celebrities you follow may not be a real person? With the rise of social platforms, many brands utilise influencer marketing to increase their exposure. Meanwhile, as artificial intelligence (AI) becomes increasingly sophisticated, a new type of online marketing, virtual KOL, has risen rapidly. And its interaction and reach rate have surpassed real-person celebrities. Like a real star, virtual influencers have a crucial influence on Gen Z that cannot be ignored. For example, GU model Yu and virtual influencer Imma have reached hundreds thousands of fans on Instagram. In the following session, we will show you how these brands make use of virtual influencers to stand out in the market.

Study examples and check out how Chatbot facilities customers!

Post published:08/08/2019
Post category:E-Commerce

Chatbot is widely used for various practical purposes, including customer service or information acquisition. Its 24 hours online customer service system can be used in dialog systems to response and provide automated services for customers. Chatbot not only save labour costs, but also facilitate our daily life and improve work efficiency. Let’s take a look at the following three examples, and understand more how Chatbot facilitates everyone's daily life!

Chatbot, a computer system you should never miss! Automated customer service brings great benefits!

Post published:16/07/2019
Post category:E-Commerce

Chatbot is widely used in different social media platform, such as Facebook Message helps users understand the information which is related to the brand or products. Chatbot is one of the applications of marketing tactics, it is a computer program and an artificial intelligence which conducts a conversation via auditory or textual methods. Chatbot is often designed to convincingly simulate how a human would behave as a conversational partner and used in dialog systems for various practical purposes including customer service or information acquisition. Chatbot not only save labour costs, but also enhance impression, reach and engagement.

Voice Search – The Battle of Search Engine Marketing

Post published:16/07/2019
Post category:Search Engine Marketing

Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.

3 types of AI that are relevant to marketing

Post published:09/07/2019
Post category:IT

It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.

Facebook is acquiring Bloomsbury AI’s team for natural language tech

Post published:12/07/2018
Post category:Social Media

Misleading information and news are all over the social media nowadays. Facebook announced earlier that it has acquired Bloomsbury, an AI start-up based in London. This company has developed a leading expertise in natural language processing (NLP) and is using the technology in machine learning to understand and sort out the vast messages online.

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iBorn Media is a full-service advertising agency consisting of a young and enthusiastic team of marketing professionals. We aim to harness the influence of media to bridge the divide between what people want and what businesses need. From background analysis and research to campaign planning; from designs to executions; from management and monitoring to result analysis, iBorn Media has got you covered! Our team combine creative ideas in advertising and well-thought-out strategies to create the most impactful and suitable solutions for our clients to take business to the next level.