We have mentioned SEO and SEM before and they seems like to be two different strategies. SEM is actually a strategy in general and SEO is branch of SEM, therefore, they are having a degree of similarity.

1. SERP is the stage for both strategies✨

The mechanism of SEO and SEM are using resources to gain more exposure?. Their ultimate goal are put the website up at prominent positions? in SERP when users searching keywords in search engine.

2.More and More Click-rate! ?️

Higher position in SERP?, easier to attract customers to click in the webpage. Higher click-rate will comes after and more opportunity to receive more transaction eventually. Therefore, successful SEO and SEM strategies? are not only to show up in front of customers but also attract customers to enter the page.