Snapchat is one of the most popular social media platforms among young people aged between 13 and 25. Although it seems Snapchat is not as a good marketing platform as other social networking sites like Facebook and Instagram, the feature of focusing on using photos or videos with short captions starts a new chapter in marketing.
Mid-Autumn Festival is coming on Friday. What is the food you must eat for Mid-Autumn Festival? Mooncakes? Taro? Or River Snails? iBorn Media wish you and your family a happy Mid-Autumn Festival!
Most of us familiar with the words "Augmented reality", so how well do you know about it? Do you understand what is the difference between AR and VR? Let me simply tell you the answer!
With increasing level of information in the society and economy, the demand for information services and cloud computing rise gradually. Cloud computing is the delivery of computing services, including servers, storage and databases etc, which help manage and store data on the network. Cloud computing helps run the infrastructure efficiently and scale or adjust as the business needs change. Cloud computing has several benefits, including security, reliability, performance, and speed. Let’s explore the following three companies which propose different cloud computing applications!
Nowadays, many companies are using big data to form their own marketing strategies. Through big data, companies can better understand the consumption pattern of the consumers, so as to build up different strategies for different groups of customers. This time, we will introduce 3 companies, which are using big data to improve their marketing strategies.
Many of us are familiar with the words ‘big data’, but how ‘big’ is ‘big data’? How do big data related to marketing? How should marketers handle big data?
Chatbot is widely used for various practical purposes, including customer service or information acquisition. Its 24 hours online customer service system can be used in dialog systems to response and provide automated services for customers. Chatbot not only save labour costs, but also facilitate our daily life and improve work efficiency. Let’s take a look at the following three examples, and understand more how Chatbot facilitates everyone's daily life!
Chatbot is widely used in different social media platform, such as Facebook Message helps users understand the information which is related to the brand or products. Chatbot is one of the applications of marketing tactics, it is a computer program and an artificial intelligence which conducts a conversation via auditory or textual methods. Chatbot is often designed to convincingly simulate how a human would behave as a conversational partner and used in dialog systems for various practical purposes including customer service or information acquisition. Chatbot not only save labour costs, but also enhance impression, reach and engagement.
Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.
It is not surprising that many people know what Artificial Intelligence (AI) is. More organizations have started to use AI to replace human jobs in order to facilitate the whole operation. According to Forbes, there are mainly 3 types of AI that are relevant to marketing: Chatbots, Voice Search and Behavioral Analysis.