In order to establish a brand, owning your own webpage can be said to be one of the necessary pieces of the puzzle. Whether you want to create an online store, mobile app, or web design, it is always inseparable from UX and UI design. If you are not familiar with UX and UI settings, you may feel very confused, or even think that they are the same thing; in fact, there are many differences in the operation of UX and UI. If you don’t understand the two, a lot of potential customers could be lost! In the following session, definitions, processes and functions of UX and UI design will be summarised, so that you can quickly grasp the importance of UI and UX work for brand building and online marketing!