For the latest feed ranking criteria on Instagram, interest, recency and relationship are the main three factors to decide what each user will see on their Instagram. Each user will get a unique and personalized feed based on their past behaviours. It helps advertisers reach the target audience more effectively and optimize the value of each ad!
Have you found any goodies on Facebook Marketplace? Recently Facebook is working on developing an online recharge payment method on its platform in Asian countries. If this really works, it will definitely elevate the whole purchase system between users!
Starting today, hitting the little shopping bag tag in Instagram stories will lead you to more details on the product that caught your eye and how to get it. The shopping function is definitely a good news to both users and retailers. What’s more important is that the links to purchase are free for companies to use!
Snapchat is collaborating with SeatGeek to allow users to purchase sports and music events ticket directly within the app. The innovative function encourages users to purchase ticket of events that interest them while scrolling through the Snapchat stories. It will as well (definitely) facilitates the interactions between the show team and users!
LinkedIn is the world’s largest professional network which facilitates a lot of connections and cooperation between different businesses. It also provides a large range of B2B advertising solutions for corporates to reach target customers, enhance brand image and increase sales to achieve their business needs.
China never fades out from the business on Facebook despite the ban! The advertising opportunities have gone beyond the local market in China, it is targeting a wider scope for the international users on Facebook to enhance the business revenue. It is believed that system adjustments will be made on the platform to rejoin the enormous business in China!
Facebook announced a series of system and service updates in the annual F8 conference today! Highlights include: New dating feature on Facebook, AR tech on Instagram and Messenger, real-time translation within chat, and more!! Def further promote socialization and globalization on its digital ecosystem, plus expand ad creatives online.
