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Latest feed ranking criteria on Instagram

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For the latest feed ranking criteria on Instagram, interest, recency and relationship are the main three factors to decide what each user will see on their Instagram. Each user will get a unique and personalized feed based on their past behaviours. It helps advertisers reach the target audience more effectively and optimize the value of each ad!

Let’s make good use of Instagram’s algorithm and get more likes and conversions from the ads! Come and consult with us about advertising on Instagram!