Are you going strike for your dream but cannot figure out a way to do? It is vital for you to understand online marketing strategies. Let have a look at two basic concepts before introducing online marketing strategies. Search Engine Optimization(SEO) and Search Engine Marketing(SEM). They both play an important role in online marketing. More understanding of these concepts, easier to tailormade the marketing strategies.

Search Engine Optimization(SEO)

?Using a lot of keywords and click-rate to increase online exposure. There is a further discussion on strategies of increasing relevancy and click-rate in a later chapter.

Search Engine Marketing(SEM)

?A paid strategy

?‍?Including SEO, Pay-Per-Click Ad (PPC) and Pay For Inclusion Ad (PFI)

In the next few months, iBorn will clarify the operation methods and purposes of SEM and SEO, the difference between them, and how to increase the chance of exposure in search engines through SEM. Teaching you how to flexibly place advertising costs?, and achieve the highest advertising efficiency. If you want to learn more tips, you must keep up to date with iBorn’s latest news?!