With over 300 million images being uploaded on Facebook everyday, Facebook is now deploying a latest AI system, Rosetta, to read texts images in order to improve overall user experience on the platform.

Rosetta understands texts that appear in images in different forms, across languages and media. To this date, the AI model is able to understand the context combining text and graphics in over a million of images and videos posted on Facebook in languages other than English and Arabic letters. In a long run, this technology will be helpful in optimizing search quality in graphics and monitor post feeds that violate Facebook content policies.

It is believed that Facebook will as well apply this function to understand users’ habits and interests within its platform in the future. It is also useful for companies to target the right audiences in advertising campaigns for an optimal ad outcome.