Misleading information and news are all over the social media nowadays. Facebook announced earlier that it has acquired Bloomsbury, an AI start-up based in London. This company has developed a leading expertise in natural language processing (NLP) and is using the technology in machine learning to understand and sort out the vast messages online.

Facebook has been working on the research and development in the AI field for years. Its goal is to be able to interpret the images, videos, and texts with a software instead of human involvement to achieve the efficiency in monitoring and management over the social media platform. With the expertise of Bloomsbury AI team, it will definitely enhance Facebook’s ability in natural language processing.

While Facebook is trying its best to improve the quality of the post feed setting, the cooperation with Bloomsbury will definitely help combat the misinformation and false news, and eventually create an automatic system to manage the content within the platform.

Bloomsbury’s goal is to “be able to answer any question that requires reading better than a human”. It is expected that the AI tech will go beyond the content screening, and more to explore how it helps advance the search function for ad placement optimizations. By comprehending users’ browsing habits and their daily interest with the machine-learning system, advertisers can thus utilize the upgraded system and generate the biggest revenue and value on Facebook.