In order to establish a brand, owning your own webpage can be said to be one of the necessary pieces of the puzzle. Whether you want to create an online store, mobile app, or web design, it is always inseparable from UX and UI design. If you are not familiar with UX and UI settings, you may feel very confused, or even think that they are the same thing; in fact, there are many differences in the operation of UX and UI. If you don’t understand the two, a lot of potential customers could be lost! In the following session, definitions, processes and functions of UX and UI design will be summarized, so that you can quickly grasp the importance of UI and UX work for brand building and online marketing!

1. What are the differences between UX and UI?

Simply put, UI is the “skin” of the entire design, and UX is the “content” of the design. UX stands for User Experience, and the focus is on the experience and fluency of the design. The designer needs to conceive the entire skeleton (wireframe and prototype) of the website regarding the users’ behavior habits. Excellent UX design can bring customers a smooth user experience, such as what information is on the homepage, the linkage between buttons and pages, and so on. Compared to UI, you will find that UX design is based on the needs of the user as the starting point, that is, “how does it feel to use”.

UI stands for User Interface, and the focus is on the aesthetics of the design. Designers usually consider visual elements for UI, such as the main colors of the website, fonts, fonts, etc., in order to utilise the UX skeleton design and present the content attractively in front of users. Therefore, the important task of UI designers falls on the “how does it feel to look at”.

2. How do UX and UI work?

After reading the first point, you will find that UI needs to utilise UX design, so UX design is often the starting point. In the early stages, we must first investigate the market, understand the current consumer habits and needs, the performance of competitors, etc., and then describe the persona of the target customer group. Later, when the UX designer completes the skeleton design of the entire web page, the initial design will be handed over to UI to complete the interface design. Finally, we will conduct a user test (Usability Test) to find out which version of the web page is most attractive to potential customers.

3. Are UX and UI important?

The popularity of mobile devices such as smartphones and tablets has made the UX and UI experience of products or brands extremely important. If the product interface of an online store is very confusing and users can’t find the information they want, a lot of potential customers will be lost. Therefore, having a responsive design and an easy-to-operate interface has become the basic condition of online marketing. In addition, if you want to increase the conversion rate, you need to investigate the needs of users and understand the psychological process when they buy products; through the above process, the website will eventually be improved.