Walking on the street, you can see many young people using their smartphones, checking out different social media platforms. They not only want to catch up with their friends, but also want to read some hilarious post. Therefore, Memes become more popular on the Internet. Memes are usually some short texts, pictures or videos for humorous purpose. If Memes are used in a right way, it can be a special promotion scheme of your company.
Hashtag is one of the most popular social media culture and users’ habits nowadays, many social media users add hashtag when they post. Instagram hashtag function has become the album of different brands.
Instagram introduced a new function, Nametag, that allows users to follow people easily. Similar function has already been available on other social media networks such as Snapchat’s QR Snapcode. Now Instagram users can enter and view others’ profile simply by scanning the Nametag with its in-app camera.
Follow the function of stories launched by Snapchat, Instagram and Facebook also introduced stories function on the platforms. Among the three platforms, it is believed that Instagram story performs the best with multiple functions available. According to January 2019 data, there were about 500 million active Instagram story users. Many users are super familiar with the function, yet they may not consider using this function to be their marketing tool to boost sales and brand awareness. What is the strength of Instagram story function?
Snapchat is one of the most popular social media platforms among young people aged between 13 and 25. Although it seems Snapchat is not as a good marketing platform as other social networking sites like Facebook and Instagram, the feature of focusing on using photos or videos with short captions starts a new chapter in marketing.
No matter for Instagram or YouTube, various social platforms always recommend users some posts or videos according to users’ preferences, for example cooking, makeup, DIY and so on. Some of the posts are published by KOL (Key Opinion Leader).
Since Facebook acquired Instagram in 2012, Instagram has grown more powerful over the years and become one of the world’s largest social media networks with over 1 billion global active users. At SXSW conference last week, Instagram founders Kevin Systrom and Mike Krieger talked about the founding stories, market change for tech firms and the rise of Instagram after the acquisition.
Since the launch of Business Profiles in 2016, Instagram is now testing Creator Accounts with special features and insights tailored to influencers.
If you are getting tired of the ordinary text or photo feeds on Facebook, then the new Music features are for you! Expanding Lip Sync, Facebook is now bringing Music Sticker on Stories, which will also soon be available on users’ profile.
With over 300 million images being uploaded on Facebook everyday, Facebook is now deploying a latest AI system, Rosetta, to read texts images in order to improve overall user experience on the platform.