【#19 Final battle of SEM & SEO?】
When you know the differences between SEM &SEO, you will be better equipped to decide which is right for your business. You may find that you need a combination of…
【#7 What is SEO??】
Search Engine Optimization (SEO) is used to improve the structure of the website, use more high-quality and accurate content and images, etc., so as to improve the ranking of the page in the search engine and increase its exposure.
【#6 All about SEM – Ad Copy?】
Ad Copy is one of the tools to seek business opportunities. A good Ad Copy can attract consumers to learn more about your products or services. An excellent Ad Copy must include different elements, such as an engaging text, and a magnificent page design. It is going to introduce the factors for writing an outstanding Ad Copy.
【#5 All about SEM – How to get precise SEM Keywords?】
Setting an efficient keyword can definitely gain numerous exposure. Before formulate the keywords for your website, it is essential to have a deep understanding of product properties, direction, and trend of keywords.
【#4 Terms of SEM?】
Before formulating SEM strategies for your own company, you need to understand the different terms used in SEM, so that you can formulate strategies more carefully and multi-faceted.
【#3 What is SEM??】
SEM is a paid strategy to increase exposure? in SERP. A paid SEM strategy? included activities related to set up and improve advertisement. It is also included a budget for advertisement display. This strategy commonly call paid search or pay-per-click ad?️.
【#2 All about Search Engine! ?】
No matter which strategy you chose, the final goal is to gain exposure? in the Search Engine Result Page(SERP). Therefore, it is necessary to understand the mechanism of SERP.
Voice Search – The Battle of Search Engine Marketing
Technologies have become indispensable in our daily lives. Voice Search function of Artificial Intelligence (AI) is being even more common nowadays. As reported by Apple in 2018, Siri, that is the built-in voice-controlled personal assistant, reached over 300 million times of use every month. Apart from Apple, other brands also provide similar voice search assistants, many of the electronic product users have already got used to making use of this kind of software for searching.
Using Search Engines to Market Your Business
Nowadays search engines are always the first stop for internet users to find what they want. Over 80% of e-commerce traffic comes from search engine activities. Most brands are now using the power of the internet to draw new customers and enhance business revenues. People using search engines are actively seeking information relevant to their search query. Let’s say if someone is interested in buying cosmetics from a certain brand, he/she will first go online and search to look for relative information via search engines.