In 2011, Coca-Cola with customized names were launched in Australian supermarkets. In just a few days, they attracted tons of volumes and reposts on social media. Customers scouring Coca-Cola retail points to find their own Coke bottles and cans. Entering the new era, traditional marketing seems to have less effect on young consumers; on the contrary, Coca-Cola’s personalization tactic is more in line with generation Z who have high self-recognition. Coca-Cola's ‘Share A Coke’ campaign has built up a strong bond and resonates with consumers. In the end, how does Coca-Cola create appealing events to give their consumers a sense of belonging? Next, let us look at 3 successful tactics of Personalisation from Coca-Cola.