Consider the cost for pay-per-click of your business.

Before designing the SEM strategy for you business, cost evaluation? is an essential work to do. The cost ?of pay-per-click is different depends on competition. If the cost is affortable for you, then SEM is good for you to work on?; if not , you may choose to work on SEO instead?.

Of course, SEM can surely ensure that the brand maintains a high exposure rate. Long-term SEM can stabilize the brand’s image and leave a deep impression.Depending on your approach, agency, and ad budget, you may invest more or less than $9000 each month. Understanding the factors that determine SEM pricing, however, can help your company make smart decisions when it comes to choosing a plan, agency, and strategy.