Douyin Advertising
Douyin (the Chinese version of TikTok) is a short video social platform in mainland China, founded by ByteDance. It primarily features 15-second music and drama content, offering a variety of professional and fun effects and functions, allowing everyone to instantly create their own short videos. Users can record video clips from 15 seconds to 1 minute or longer, and can also upload photos.
Douyin’s uniqueness lies in its algorithm that learns user behavior to automatically push content, while users can also search for and subscribe to video channels of interest based on their preferences. Douyin’s video content is attractive, with an average interaction rate between 5-15%. The main users of Douyin are young people from first- and second-tier cities, highly matching travel and consumption needs. Videos from influencers easily trigger user sharing and secondary creation, forming viral spread.
As of June 2024, the international version of Douyin, TikTok, has over 1 billion monthly active users worldwide. Douyin’s user base is very diverse, with 27% of global users aged 13-17 and 42% aged 18-24.
iBorn Media offers various Douyin advertising services, including:
iBorn Media provides professional services to help you easily set up an official Douyin account and expand into the Chinese market. iBorn Media will manage authorization, content, interactions, and data through the official Douyin account to establish brand image and social trends.
iBorn Media provides professional account management services, including creating fan pages, designing graphics and text, managing pages, and developing advertising strategies. We offer the most comprehensive page management services to help you build your brand image.
Douyin In-Feed Banner appears alongside organic content, creating a seamless in-app viewing experience. By optimizing audience targeting, it enhances engagement and click-through rates, achieving precise marketing. Its main feature is the ability to play up to 60-second auto-play videos with sound on the ‘For You’ page. Users can also ‘like,’ ‘comment,’ ‘share,’ and ‘follow.’
iBorn Media offers In-Feed Banner placement services, creating suitable advertising plans to accurately deliver ads to target audiences, increasing user engagement and helping to increase brand awareness.
iBorn Media will create post content that aligns with your brand style based on your promotional goals and market positioning. This will increase the attractiveness and engagement rate of the posts, increasing brand awareness.
Collaborate with KOLs/KOCs to share personalized short videos about products, increasing user confidence in the items. Utilize the influence of KOLs to enhance brand exposure and conversion rates.
iBorn Media’s China advertising team possesses extensive and professional advertising knowledge, helping you place ads on the Douyin platform. This ensures your ads precisely reach more Chinese audiences, expanding your market in China. If you are interested in learning more, please click here to contact us.