Instagram introduced a new function, Nametag, that allows users to follow people easily. Similar function has already been available on other social media networks such as Snapchat’s QR Snapcode. Now Instagram users can enter and view others’ profile simply by scanning the Nametag with its in-app camera.

Nametag can also be customized with additional designs, colours, stickers and emojis that lets users create their own personal ID to attract new followers. Comparing with Messenger Codes that was launched in 2017 on Facebook, Instagram’s Nametag makes the scan-and-connect feature popular among users.

The Nametag function can also be applied on promoting business accounts in a more public setting. Users can post their Nametag across social media, official website, or even printing it on name cards and posters as another effective advertising tool to promote their brand. It works very well with other campaigns to attract followers to get to know their business, and will definitely grow more popular in the future.