Digital marketing is getting more important these days. Print advertisement and television commercials remain, but they no longer prevail. Digital marketing will be the biggest trend, from multi-national corporations to small and medium enterprises. Therefore, if you want to survive in the fierce competition within the market, here are the 3 tips you should know!
1. Keywords for advertisement
With countless online advertisements everyday, how can you draw consumers’ attention to look into your brand? The words shown on the advertisement is of vital importance. Catchwords like “70% off” or “Free Trial” in the tagline will surely grab audience’s attention to looking at the ads. According to Jakob Nielsen’s studies, consumers tend to click into advertisements with call-to-action keywords. Having appropriate keywords can definitely help increasing the click-through-rate of your advertisement on the internet.
2. Mobile-friendly website
Nowadays, everyone has a smartphone, some even own more than one. We don’t use a computer as frequently as we used to. It implies that a mobile-friendly website will increase the accessibility for consumers to approach your advertisement. According to the 2014 Local Search Study, it reveals that online transaction is usually made via mobile websites, and it accounts for approximately 80% local mobile searches. If your company is able to grasp the opportunity and create a mobile-friendly website for your brand, you can surely attract a lot of potential consumers!
3. Precise use of hashtags
Most of the social media platforms allow the users to add hashtag in content. With millions of hashtags every day, adding a hashtag can help increase the exposure of your advertisement. Does it mean that we should use as many as we can? Many do think so, but truth is, it makes the performance worse. If hashtags are overwhelmed in the advertisement, consumers will find it less appealing. On the contrary, we should make it precise and concise. For example, Dove used the hashtag #ChooseBeautiful to redefine beauty, and the campaign has gained a huge success. So, think of some quality hashtag and you will find it easier to reach the target consumer.
