Most of us familiar with the words “Augmented reality”, so how well do you know about it? Do you understand what is the difference between AR and VR? Let me simply tell you the answer!
Augmented reality (AR) is the integration of digital information with the user’s environment in real time. It takes the capabilities of computer generated display, sound and effects to enhance the user’s real-world experience, while users can have interactions through AR technology. For Virtual Reality (VR), it is the use of computer technology to create a simulated, fully immersive and artificial environment.
The difference between AR and VR is that actual reality under VR is shut out, it replaces the real world and creates a virtual environment, so users can use the controller or keyboard to interact in it. For AR, it is just a layer of digital data appear over reality and amplify information in reality. Let’s explore the benefits that AR technology brings to society and the economy!
1. Technically convenient
The application of AR technology is convenient and fast. AR needs to combine reality with virtual scenes. As long as there are electronic product with lens, such as smart phone or iPad, AR technology can be implemented by installing AR software. The use of AR technology can be applied to mobile game, such as “Pokemon Go” developed by Nintendo, which allows users to play it in the real world with computer-based scenes and images, providing a diverse experience.
2. Favourable market size
The present AR technology has been combined and applied with many different marketing and sales. For example, Swedish furniture company IKEA has launched an app that applies AP technology to simulate the appearance of furniture in home and allow customers consider whether the product is suitable or not. In addition, AR technology can also be applied in the real estate, catering and beauty industries. More importantly, AR technology can be used in some professional fields, which improve the efficiency of professional industries. For example, it can be applied to the medical field. The AR technology simulates the surgical procedure before the real one can improve surgical efficiency and success rate.
3. Reduce costs
AR real-world technology can be used in a wide range of industries, such as food, clothing, housing, transportation, education, entertainment etc. Take cultural exhibition as an example, showing the cultural relics from different countries through AR can lower the risk of damage, as well as reduce the transportation cost. AR allow audiences to enjoy the cultural relics without distance and time constraints, and complete audio guide experience with electronic devices, which is much more convenient.
