Setting an efficient keyword can definitely gain numerous exposure. Before formulate the keywords for your website, it is essential to have a deep understanding of product properties, direction, and trend of keywords.

1.Have deep understanding of your product?

Getting well understanding of your product, and you will figure out the selling point of your product?. You need to figure out what consumers demand? on the product or service you provided. For example, you are representing a sports equipment company, knowing the position of your company is vital for better predicting the suitable keyword.

2.Direction of the keywords?

Then you can think about the direction of the keywords. If you want price?️ as your selling point, price or discount related keywords would be a good starting point, such as “XX discount” and “XX price”. If you want to emphasize quality?, comparison or recommendation would be your direction, such as “2018 XX recommendation”, “XX comparison” and so on. Of course, there are more directions to explore.?

3. Keyword matching method?

There are four matching methods for keywords, Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Each method has its advantages and disadvantages. Different matching methods play a complementary role with precise keywords which makes the rank higher, thereby increasing the chance of exposure.?